Sell with strategy, not luck.
The right outcome on a sale is not an accident. It comes from pricing the home correctly, preparing it intentionally, marketing it widely, and negotiating without flinching. This is the work.
Six phases. One job: maximize your net proceeds.
Strategy & Pricing
A full CMA grounded in current comparables, recent market velocity, and the specifics of your property. Not a guess. Not a Zillow estimate. The number we agree on is the number the market will validate.
Preparation
Pre-inspections, targeted repairs, staging, and a punch list that protects your equity rather than burning it. Decisions are framed by ROI, not by checklist habit.
Marketing
Professional photography, listing video that has crossed a million views on social, drone capture, 3D walkthrough, dedicated property page, and paid social and search ads where they earn their cost. Your listing reaches buyers Zillow does not.
Launch & Showings
MLS, syndication, broker tour, open houses where appropriate, and a buyer-agent outreach list assembled before the listing goes live. The first weekend is structured to produce competing offers, not luck into them.
Negotiation
Offers compared by net proceeds and certainty of close, not by headline price. Counteroffers, multiple-offer dynamics, contingency removal timing, and back-up offers handled by someone who has done this hundreds of times.
Close
Disclosures, escrow, title, inspections, repair negotiation, and final walkthrough managed with a single point of contact. Your job through close is to sign documents and answer occasional questions.
Tools and reach most listings never see.
AI-augmented analysis
Proprietary tools for disclosure review and inspection-report analysis surface every issue that would otherwise become a renegotiation point.
Coldwell Banker reach
Affiliated with the largest residential real estate brokerage in the world, with referral relationships across every California market and most US metros.
Real video, real reach
Listing videos with proven audience scale. Your property is presented as a property, not a slide deck.
Off-market network
Active buyer database and agent network for quiet sales when a listing on the open market is not the right path.
Curious what your home is worth today?
A real CMA, not an automated estimate. Includes pricing strategy, prep recommendations, and an estimate of net proceeds.
Request a Home Valuation